It all started one day when Jean-François Houbigant hung the image of a painted bouquet above his store located in the rue du Faubourg Saint-Honoré. Since that day in 1775, his fragrances have conquered the favors of the nobility.

Houbigant is cited in the perfumer's genealogy as the creator of fragrances that were used to establish new criteria for classification and thus influenced other compositions for many years.