Lancome

Lancôme is one of the biggest luxury brands in the field of cosmetics and perfume. It all started with Armand Petitjean in 1935. French cosmetic companies being quite rare, Armand decided to create his own brand. This is how the Lancôme brand was born on February 21, 1935. In the same year, 5 Lancôme perfumes came out named: Conquête, Kypre, Tendres Nuits, Bocages and Tropiques, which Armand Petitjean presents at the Universal Exhibition in Brussels. He won a prize and was quickly noticed for these original fragrances.

In just a few months, Lancôme gained notoriety and found itself marketed in several countries. Armand then opened a boutique at 29, rue de Faubourg Saint-Honoré, the future address of the Lancôme institute. In 1964, the brand was bought by the L'Oréal group, which created the famous logo representing a rose. In 1969, Lancôme released a brand new eau de toilette: Ô de Lancôme, which has become emblematic. In 1990, we find the no less famous Trésor, a slightly fruity floral scent.

The brand continues to make itself known and recognized internationally, releasing more and more make-up and perfumery products such as: Hypnosis, Midnight rose, Hypnosis for men, etc. In 2012, Lancôme launched the famous eau de parfum La Vie Est Belle. Its success is such that it is at the top of sales in France and therefore favorite perfume of French women. Its sweet cheap perfume Oriental Floral has conquered the hearts of women. Although La Vie Est Belle had a huge commercial success, we must not forget the latest additions to the range such as La Nuit Trésor, or La Vie Est Belle Eau Florale.

Over the years, Lancôme has become a flourishing brand, representative of femininity and French charm.