L.12.12 Bleu - Eau de Parfum

FROM POLO SHIRT TO PERFUME

 
Lacoste L.12.12 Bleu men's fragrance reveals a sparkling freshness of iced yuzu. Its vibrant heart of lavender and geranium finishes with the woody power of cedar. A woody citrus fougère Eau de Parfum that combines intensity and sophistication. A contemporary creation, perfect for the modern man in search of elegance.

 
THE PACKAGING

The men's fragrance bottle echoes the iconic polo shirt design with its small piqué stitching. Dressed in a deep blue with a tone-on-tone embroidered crocodile, it expresses intensity and sophistication. Gunmetal silver details underscore the modernity of this eau de parfum. The case, adorned with vertical white lines, is inspired by the piping of the iconic polo shirt.

THE NAME L.12.12:

L for Lacoste, 1 for the "petit piqué" fabric, 2 for the short-sleeved style, and 12 for the final version of the polo shirt chosen by René Lacoste. Blue embodies the color and unique identity of this men's eau de parfum.

THE COMMUNICATION CAMPAIGN:

The campaign unfolds in the elegant atmosphere of a Parisian dressing room. The iconic blue polo shirt becomes the symbol of a modern men's fragrance, while the interplay of light enhances the bottle and conveys the energy of L.12.12 Bleu.

 
THE COLLECTION

L.12.12 Bleu joins the iconic Lacoste collection alongside Blanc, Silver Grey, and Noir. This eau de parfum adds another olfactory nuance to the brand's fragrance collection.

Made in France, this fragrance was created using French expertise.

Fragrance Family: Citrus Woody Fougere

 
Fragrance Pyramid:

Top Notes: Yuzu, Ginger

Heart Notes: Lavandin, Geranium

Base Notes: Cedarwood, Vetiver