Ombre Rose - Eau de Parfum

It was in 1978 that Jean-Charles Brosseau, already known in the world of fashion for his hats and accessories, launched, without really believing it, his first unisex perfume BrossEau in his attractive Place des Victoires boutique. This citrusy eau de toilette caught the attention not only....... READ MORE >

It was in 1978 that Jean-Charles Brosseau, already known in the world of fashion for his hats and accessories, launched, without really believing it, his first unisex perfume BrossEau in his attractive Place des Victoires boutique. This citrusy eau de toilette caught the attention not only of consumers but of perfumery professionals. The latter encouraged him to develop a feminine perfume, and it was at Roure that he worked at l'Ombre Rose. The launch took place in New York in 1981 in the unmissable and luxurious Bergdorf Goodman store and the success was immediate. It immediately spread to all the selective stores in the United States, reaching in the 3rd year a worldwide turnover of 15 million US dollars, a real record for the time, when fashionable perfumes were very aggressive: patchouli and green apple. shared the favors.Several reasons for this unexpected success of an unknown on the very closed market of selective perfumery:1/ Visually, the refinement of the bottle reminiscent of the 1930s, in etched glass with frosted and repolished relief patterns.2/ Psychologically , the name Ombre Rose containing in the word pink the evocation of the flower, therefore of the gift.3/ Olfactorily, the delicacy of this powdery perfume recalling forgotten elegances for its distinguished and reassuring side.4/ The very French name of the creator Jean- Charles Brosseau, undeniably Parisian. All these ingredients would not have been enough to make this perfume one of the most prestigious of the last 20 years if notoriety had not spread to Europe, Asia and the Middle East. A perfume whose unconditional consumers have been waiting for the return to its original formula (because it had been modified) and its precious bottle (also restored), which has finally just come true on French territory.