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Jean Louis Scherrer
Scherrer has always offered collections based on travel: China, India, the Middle East . Jean Louis Scherrer perfumes are as much akin to an outer journey as to an inner journey.
The Jean Louis Scherrer woman is modern, nomadic, imbued with elegance and refinement.
The Jean Louis Scherrer man is a city dweller, modern with a determined character.
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ITS FRAGRANCE
The fragrance of Jean-Louis Scherrer perfume embodies femininity and deep sensuality better than any other perfume. It is an endearing perfume with such a personality that it makes women unconditional and constantly seduces new followers.
Top Notes
Aldehydes Violet Hyacinth Green Notes
Heart Notes
Tuberose Jasmine Rose Gardenia
Background Notes
Sandalwood Amber Musk Civet Green Moss Vanilla Vetiver Cedar
THE BRAND
Jean-Louis Scherrer is one of the great French couturiers of the 20th century. He started at Dior before creating his own brand and becoming the Parisian reference for "chic" in the 1980s. After a launch in ready-to-wear, the brand diversified into perfumery, furs, glasses, leather goods and shoes. Jean-Louis Scherrer was also one of the French precursors to introduce Haute Couture in China. To be noted among the brand's most famous clients, Anne-Aymone Giscard d'Estaing, Jackie Kennedy, Claudia Cardinale, Princess Paola of Belgium...
THE HISTORY OF JEAN-LOUIS SCHERRER PERFUME
In 1979 Jean-Louis Scherrer launched into perfumery and released his first perfume soberly named after him. It is the nose Josette Ramisse who was at the origin of this couture perfume par excellence, a green chypre with incomparable richness and originality which is still considered today as being one of the great classics of French perfumery.
HIS BOTTLE
This fragrance is enhanced by a refined bottle with clean, geometric lines. This in homage to Jean-Louis Scherrer's passion for architecture. The bottle looks like a pillar of the Royal Palace. Its lines are straight, crisp like a fashion statement.
This perfume is available in Eau de Parfum and Eau de Toilette.
JEAN-LOUIS SCHERRER IN ADVERTISING
A first commercial appeared in 1985 featuring a woman preparing for a date with the slogan: “Jean-Louis Scherrer the Passion of the Moment”.
A second spot appeared in 1989 with a woman walking alone on an abandoned beach. Statues are also present and are carried away by the waves with classical music in the background and the slogan “if there was only one woman left in the world, there would only be one perfume… Jean-Louis Scherrer”