Yardley

In reality, the beginnings of the great house of Yardley took place in 1620 during the reign of the very spendthrift King Charles I of England. A young man by the name of Yardley pays the monarch a considerable sum in order to obtain a franchise to supply all the soaps of the City of London.

All information relating to this company disappeared in the great fire of 1666 except for one essential detail: the use of English lavender to perfume its soaps. More than three centuries later, it is still English lavender that contributes to the success of the house.

The four essential principles of the House are: a strong English personality and style, ancient tradition and knowledge - to make recognized, an important quality of the products, compositions based on natural essences.