Brioni

Founded in Rome by the visionary duo of master tailor Nazareno Fonticoli and Gaetano Savini, Brioni quickly established itself as a go-to brand for discerning men in Rome . The partnership between Fonticoli and Savini represents the alliance between technical and creative skills, and an entrepreneurial spirit that characterizes the identity of the brand and which continues to carry the Maison Brioni today.

For the creation and distribution of its fragrances, the Italian luxury men's clothing house Brioni has teamed up with the Lalique group. A first fragrance resulting from this partnership is born and Brad Pitt becomes the ambassador of the Brioni house.