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Gaby Aghion created Maison Chloé in the 1950s, at the heart of the artistic circles of the Left Bank in Paris.
Above all, she wanted to enhance an authentic femininity, one that devoid of artifice. Even today, her vision of romantic and effortless chic inspires Chloé ready-to-wear, accessories, and fragrances.
True distillations of elegance, freshness and freedom, Chloé perfumes all embody a facet of the Chloé style, in delicate bottles inspired by the House's iconic pieces.
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Chloe
One of the first women's ready-to-wear brands, Chloé is remembered as the emblem of a new fashion: modern, feminine , in mind left bank. Always ahead of its time, Chloé perfumes will give young designers a chance to become stars. Its casual chic, its materials, its prints have made the House a legend. Chloé's face today is that of a sensual, feminine woman.
At the dawn of its fiftieth anniversary, the House has not aged a bit, it has stood the test of time. Today, just as Grace Kelly and Maria Callas did before them, young stars such as Kirsten Dunst, Natalie Portman and Lou Doillon have fallen in love with this new form of elegance.
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The creation of the French Fashion House Chloé dates back to 1952. Its founder Gaby Aghion chose the first name of one of her friends to make her mark which a few years later the world of Haute Couture, by inventing the Luxury Ready-to-Wear...
Chloé took off in the 1970s and became an iconic brand when Karl Lagerfeld joined the group as the main designer. Many celebrities then praised the brand such as Brigitte Bardot, Grace Kelly, Jackie Kennedy...
The artistic direction was then taken over by Stella McCartney in the 1990s and then by Ralph Toledano.
It was in 1972 that the first Chloé perfume was created and enjoyed success, including a design award for its iconic lily-shaped bottle. But it was not until 1992 that a second perfume was created, it was Narcisse, then in 1996 it was Innocence that was born. The lackluster successes of these latter perfumes were marked in the following years by a pause in the production of Chloé perfumes.
It was in 2008, with the brand's return to the limelight in ready-to-wear, that Chloé perfumes were reborn, with a new fragrance, Chloé, available in eau de perfume and eau de toilette which is a great success and allows to follow an ambitious launch plan for the following perfumes of the brand, in order, Love, See by Chloé, Roses de Chloé and Love Story.